Are you a free labor force for social media sites?

Social media has entered our lives and become a part of our lives. Every day, we spend our time using various applications on our cell phones.

An immeasurable number of 7.7 billion people in the world, including 3.5 billion of us online  users, and this number will increase with the popularity of the Internet.

For me

The first thing I do when I wake up is to open my social media sites on my phone to check if anyone is looking for me, to see what photos others are posting, and to see if there are any offline events, shopping discounts, or restaurant discounts.

The following two data charts show how much time I spend on social media sites in terms of weeks and days respectively.

From week to week, 56 hours of screen time, more than 33 hours are spent on social media sites, WeChat, TikTok, Xiaohongshu – Wikipedia, Instagram.

Platform to get free labor?

The reasons for spending the most time using WeChat:

1 I am studying in the UK and need to video call with my family at home.

2 WeChat has an online store, so I can buy some Chinese food in the UK.

3 There are some Chinese takeaways on WeChat.

TikTok 

I like visiting Tik Tok, I feel that this software knows me better than my friends. Because I always see some shopping information on it without thinking, such as this phone below, someone in the comment section recommended where to buy cheaper.

I will look carefully, do a price comparison, and then choose the way to buy. I follow 80 accounts; there is the introduction of travel, shopping recommendations, restaurant recommendations, and online shopping to receive discount codes.

However, I just send a short video of playing in an amusement park, 325 people watch it, and only 2 likes. Another way to explain it is that I provide traffic for other accounts. However, I did not get the corresponding return myself.

Xiaohongshu – Wikipedia

It is a sharing platform for women in China all the girls around me use it, including my mom.

I share photos and videos of cooking, shopping, and traveling. At the same time, I’d find the same type of posts from other people every day.

Interestingly, I often brush up on London discounts, for example; I recently brushed up on the end-of-the-year Gucci shoes at Selfridges for 50% off, and I bought two pairs of shoes.

It sounds like I earned it, buying luxury goods on sale the platform information to promote me to spend. I posted something with hundreds of accounts tours but did not get the corresponding income.

Platform to gain benefits?

OR Platform to get free labor?

Social media platforms used by marketers 2022 – Statista

The latest data released by the survey reflects that Internet technology and different disciplines of mutual stimulation complement each other.

Advertising has become the pillar of the Internet technology revenue industry. The reason is that “traffic” – a trendy word – plays a decisive role.

As a representation of users’ attention, traffic directs the direction of advertising. As the owner of the traffic tidal wave.

Internet companies naturally receive a large amount of advertising revenue. This is the fundamental reason why we become their free labor while using social media.